![]() ![]() ![]() By 1996, Imagine was publishing popular magazines like PC Gamer, Next Generation and CD-ROM Today, quickly leapfrogging then-leader Ziff-Davis for ad revenue in the gaming sector. There was money to be made in the growing gaming industry, and there was no time to waste. ![]() Anderson closed on the GP deal in 1993, relocated to the United States, moved the entire operation to the San Francisco Bay Area and renamed the company Imagine Media, all within a two-year time span. But after a series of financial missteps, Signal lost Game Players and its other properties to creditors, who happily unloaded the company to Anderson. The GP stood for Game Players, which at one time was publisher Signal Research's flagship magazine. Less than ten years later, Anderson left Future and headed to the United States, buying a troubled Greensboro, N.C.-based gaming magazine publisher called GP Publications. The venture had no outside investors, which wasn't surprising considering the first property Future intended to launch was an ultra-niche enthusiast magazine called "Amstrad Action."' Soon, Future was publishing magazines about not only the Amstrad company's early personal computer, but also about the Amiga, Commodore, Sinclair and eventually every format in the still-congealing British PC and gaming market. In 1985, Oxford graduate and computer nut Chris Anderson started Future Publishing with a $25,000 bank loan. ![]()
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